It made me realize it’s not just about the product. I was drawn to the ‘drop’ mentality for sneakers and merch, and people’s dedication to getting something they can’t have fascinated me. How did you come to the conclusion that the drop model would be the right distribution method for Last Crumb? We wanted to bring luxury, exclusivity but most importantly, experience to a food item and do so with: cookies! This meant we would not only have the most delectable cookie but the most elevated experience associated with each cookie through packaging, product names and more. We watched the cookies spark conversation, bring people together, and that’s what it was all about. Fast forward years of casual conversation, the dinner party was the final tipping point that convinced Derek we needed to give this a go with something that had never been done before in the food space. I thought they were the best I’ve ever had! I said back then that we needed to do something more meaningful for the world to see. My co-founder Derek Jaeger and I have been friends for well over a decade, and we initially bonded over our passion for food and my love for his cookies.

What about that chat was so inspirational, and how did it evolve into wanting to launch a business? The origins of Last Crumb started with a conversation at a holiday party. Read on for an insight into co-founder Alana Arnold’s creative process and successful business. Calling all cookie lovers! Last Crumb is an innovative delivery cookie brand here to bring some luxury into your favorite cheat day snack.

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